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Source link : https://capital-cities.info/2024/10/04/europe/fanatics-live-takes-a-bold-step-in-europe-acquires-voggt-to-ignite-growth-in-the-card-market/

Fanatics Collectibles Expands Global Footprint with Voggt AcquisitionA New Era for Trading ⁤Cards

Fanatics Collectibles has‍ cemented its status as a ⁤frontrunner ⁤in the North⁣ American trading card‍ industry, showcasing impressive capabilities​ in card production, exclusive league ​partnerships, a ⁣bustling marketplace, ‌and an innovative streaming service. However, the ​company is now setting⁣ its sights on broadening ⁤its horizons internationally to elevate brand recognition‌ on a ‍global ‌scale.

In a significant development announced recently, Fanatics Live—the company’s live commerce arm—has acquired Voggt, a European platform that specializes in live-streaming collectible‍ transactions. Launched ‌in ‌2021, Voggt primarily caters to card enthusiasts in ⁣regions like Germany‍ and France.

Growth of Card Collecting Across ​Europe

Over recent years, ⁤the European collectibles scene has experienced ‍notable ⁢growth‌ characterized by new trade shows opening up‍ alongside conventional retail outlets dedicated to cards. Additionally, ⁣exclusive​ releases tailored for this market have become⁣ increasingly common. Although it may not yet match the expansive U.S. market’s robustness, ⁤Europe presents abundant opportunities.

“Our acquisition ‍of Voggt⁢ dramatically propels our goals across Europe,” stated Chris Lamontagne,⁣ President of Fanatics ‌Collectibles. He elaborated that collectibles are witnessing widespread ‌global expansion and ​emphasized⁣ how having local expertise ‍will make collecting ⁢more accessible beyond geographical boundaries.

Voggt’s ‌platform boasts over 500,000 registered users who engage with both trading card games ⁤(TCGs) ‌and sports memorabilia dealers alike. As part of ‌this acquisition‍ strategy,⁤ Fanatics Live is poised​ to enter the UK⁣ market by 2025—taking steps⁤ that mark an exciting next chapter following Voggt’s previously scaled-back operations⁣ there to​ focus on mainland Europe.

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Fanatics Live Takes a ‌Bold ‍Step in Europe: Acquires Voggt to Ignite Growth in the Card Market

Fanatics Live Takes a Bold‌ Step in Europe: Acquires Voggt to Ignite Growth in the Card Market

In a groundbreaking ⁣move, Fanatics Live ⁣has made a significant acquisition by purchasing Voggt, a prominent player in the European trading card market. This strategic endeavor is poised to revolutionize the card industry, creating​ new​ opportunities for collectors, investors, and fans across the continent.

The Growing Popularity of⁤ Trading ⁢Cards in‍ Europe

The trading card market has witnessed a resurgence in recent years,​ fueled by increased interest from‍ younger generations ‍and nostalgia among older⁢ collectors.⁢ With ⁤sports cards, Pokémon cards, and other collectibles gaining momentum, the timing of Fanatics Live’s acquisition couldn’t be better.

Factors Driving the Card Market ExpansionDigital Integration: The rise of online platforms and mobile applications ‍has made it easier for collectors to buy, sell, and trade cards.Community Engagement: Social media has created vibrant communities where enthusiasts share knowledge, showcase⁣ collections, and discuss trends.Investment Potential: Many collectors are treating cards as⁢ an investment, leading to increased demand for high-value items.What Does the Acquisition of Voggt Mean for Fanatics Live?

By acquiring Voggt, Fanatics Live is not merely expanding its portfolio; it is strategically positioning itself to become a market leader in Europe. Here are some key implications of this acquisition:

Enhanced Platform Capabilities

Voggt brings a robust⁤ platform that offers various features ‍for

Positioning Against Competitors‍

With formidable rivals such​ as ⁤WhatNot and eBay Live gaining traction within ⁤North America’s ‍streaming arena for collectibles marketplaces—including those based in Europe—the timing of this acquisition neatly positions Fanatics Live at the forefront​ with ​proven infrastructure already established through Voggt’s ‍platform.

“The international sector⁤ plays a ⁤crucial role⁢ in our aim⁤ to become the preeminent sports platform globally; coupled ‌with investments ‍into worldwide ⁣licenses we’re also armed with ‌robust ⁢technology that enhances fan ⁤interaction,” Lamontagne remarked regarding their strategic initiatives moving forward.

Transition Plans and Community Engagement

The integration ‌plan indicates continuity for current employees at Voggt⁤ while retaining their ⁤brand identity temporarily—an approach designed to facilitate smoother transitions for existing customers.⁤ “I’m⁤ thrilled⁣ about embarking on ⁣this new phase together with ‌Fanatics—a ⁤rapidly expanding force within ⁢sports,” expressed‌ Quentin Lopes,⁣ co-founder‌ and CEO of Voggt. “Our‌ partnership‌ will leverage all⁣ that ‌Fanatics⁤ offers our dedicated community throughout‌ Europe while establishing‌ an⁢ unparalleled collecting‌ experience.”

Interestingly enough⁣ is how Fanatics’ reputation mostly revolves around sports; however recent acquisitions have been broadened to include rights​ for trading cards ‍related not‍ only ⁤to major brands like Disney ‌and Marvel but also ⁤esteemed franchises‍ such as Star Wars.

As collectors expand their interests beyond‍ traditional ⁤categories—including Pokémon or One Piece content streamed online—Fanatics ⁤is excitedly welcoming all ‍facets associated with‌ hobbyist pursuits ⁣rather than exclusively concentrating on sporting elements alone: “Our⁤ goal remains⁢ centered around ⁣enriching collector experiences;​ we recognize‍ how⁢ TCG communities thrive ‍along these ​streams—and⁣ look forward towards advancing both TCG involvement alongside traditional sport cards prominently featured within ⁢key territories,”⁤ added Lamontagne⁢ further ⁣emphasizing‌ their ⁣inclusive philosophy toward growing these sectors collectively.

The post Fanatics Live Takes a Bold Step in Europe: Acquires Voggt to Ignite Growth in the Card Market! first appeared on Capital Cities.

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Author : Jean-Pierre Challot

Publish date : 2024-10-04 15:41:01

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